Call to Action QR Code: How-To Tips & Examples

I believe everyone is familiar with QR codes, the small but informative two-dimensional barcodes. Simply scan them to instantly connect with all kinds of information. But do you know about call-to-action QR codes?

Call-to-action QR codes refer to the inclusion of a strong call to action (CTA) in a QR code. A well-designed CTA not only grabs the attention of potential customers, but also guides them to take specific actions, thereby increasing conversion rates.

In this article, we will delve into the world of call-to-action QR codes and explore its benefits, strategies, and best practices. We will first understand what makes a CTA QR code effective and how to create one for a QR code.

A call to action, commonly known as a CTA, is a short statement that encourages users to take a desired action, such as "Sign Up," "Contact Us," or "Buy Now." This is where the word "action" comes into play. Overall, the purpose of a CTA is to clearly state what you want users to do, thereby increasing response rates and conversion rates. Using calls to action in QR code-based marketing is essential to increasing customer engagement and conversion rates.

Using well-crafted call-to-actions in QR code-based marketing campaigns is critical for increasing user engagement and attaining the intended results. Businesses can increase conversions and marketing effectiveness by offering clear instructions, strategically putting call-to-action QR codes, and using persuasive language.

iMyFone QRShow is an innovative QR code generator that makes it easy to create QR codes for a variety of information. With it, you can create QR codes with any call to action. You can also customize the appearance of the QR code including colors, logos, templates, and more.

Here is a step-by-step guide to help you create an effective CTA QR code:

Step 1: Launch iMyFone QRShow

Open your web browser and go to the iMyFone QRShow - the QR code generator website. Register your account. To create an iMyFone QRShow account, select Sign-Up and input your valid email address. Or you can directly click the button below to access it.

Step 2: Choose a QR Code Type and Enter Your Content

Once you launch the QRShow dashboard, click Create QR Code and then you can generate dynamic or static QR codes. Numerous sorts of material can be used to convert a QR code, including a website, VCard, files, social media, mobile App, call, SMS, audio, plain text, etc. Choose a QR type and then enter your content.

Step 3: Add a Call to Action (Customize Your QR Code)

QRShow allows you to add any call to action you want. You can customize the color of the words and more. In addition, you can customize the color, pattern, and logo of the QR code to make your QR code more visually appealing and consistent with your brand identity.

Step 4: Generate Your Call to Action QR Code and Download It

After you've entered your content and made any required changes:

Click the "Generate" button. Once the QR code has been generated, you should be given the choice to store or download it as a PNG, JPG, etc. Select an appropriate option and save the QR. Then you can share the QR code via websites, print materials, or other mediums users can use.

Numerous inventive and effective methods exist to use QR codes for your business or group. Your customers or target audience can connect with your message by scanning it on their mobile device. Here are some instances of how marketers use call-to-action QR codes to drive response:

1. Direct Mail

Innovative direct mail marketing should integrate offline and online client interactions. To that aim, QR Code campaigns can bring significant value. QR codes may quickly move your customers from direct mail to your mobile site, accelerating decision-making. You can also direct them to an instant messaging app; selling on WhatsApp or Facebook will allow your clients to interact with your goods without friction.

Here are some examples of the best QR code calls to action (CTAs) tailored for direct mail:

2. Print Advertising

Incorporating QR codes into print media breathes new life into a traditional advertising technique. Scan these pixelated squares with your smartphone to access interactive, dynamic content. Here are some of the best QR code call-to-action (CTAs) examples designed specifically for print advertising:

3. Restaurant Menus

Incorporating QR codes into restaurant menus can enhance the dining experience, giving customers easy access to more information, promotions, and services. Here are some of the best QR code call-to-action (CTA) examples designed specifically for restaurant menus:

4. Product Packaging

According to a survey, 57% of US consumers and 62% of global consumers trust businesses based on product positioning, and 33% of US consumers need help to make up for the loss caused by the wrong purchase. (Source: Marketing Charts) Educating customers about product knowledge is a value-added convenience that can be easily achieved with QR codes when there is not enough space for printed materials on the item. Here are some examples of the best QR code call-to-action (CTA) designed for product packaging:

5. Business Card

Maintain a physical and digital presence by using QR codes on your business cards to market your brand or yourself. Your business card features a call-to-action QR code that potential employers and clients can use to save your contact information on their phone without having to type it in. Here are some of the best QR code call-to-action (CTAs) examples designed for business cards:

A structured, compelling 'QR code CTA' can significantly increase conversions by encouraging user activity and engagement. The CTA in your QR code influences your audience's decision to connect further with your brand or reject the option entirely. You may learn how to create a successful call-to-action QR code.

Use of Action Verbs: To create a successful 'call to action QR code,' use strong action verbs in your CTAs. An action verb invites the user to take a specific action, such as 'Download,' 'Buy,' 'Register,' etc. The appropriate phrases can persuade users to execute distinctive activities, increasing conversion rates.

Make CTAs Easy to Find: Making your QR code CTA easy to find can significantly increase its efficacy. Users should not have to look for your call to action; it should immediately capture their attention.

Display One CTA at A Time: Another QR code CTA method displays only one call to action at a time. Yes, QR codes are adaptable, allowing you to direct your audience to various tasks. However, too many CTAs may need to be clarified for your readers, causing them to exit the scan without taking any action.

A call to action is an essential component of marketing and advertising that encourages the audience to do particular activities. Phrases such as "Click here to learn more," "Sign up now," and "Buy now" are frequently used to direct and push people toward their desired outcomes. QR Codes are fantastic tools, but people don't scan random QR Codes without context. A call to action (CTA) is a chance to engage with your audience while encouraging them to watch.

Businesses seek to actively engage their audience and direct them towards the desired goal by including a compelling call to action, resulting in higher conversion rates and desired outcomes. As a result, whether it's completing a purchase, signing up for a newsletter, or obtaining extra information, a successful call to action is an effective tool for attaining these goals.

There are the roles of call to action in QR codes for marketing:

Guide Users: When users see a simple QR Code on a physical marketing resource or digital ad, the data it carries is not visible to the human eye. If they scan it, they may be unable to determine its destination. They may also be unfamiliar with QR codes if they have never used them.

Stimulate Engagement: A polished CTA provides guidance and persuades users to scan. As previously said, a successful CTA delivers a value proposition and matches your aim. If you write a compelling CTA, more people will review it, resulting in more conversions or customer engagement with your business.

Enhance User Experience: Users are hesitant to browse unfamiliar websites. Public guidelines caution users not to scan unlabeled QR codes, as bad actors may use them to lure consumers into visiting malware-infected websites.

Target & Track Audience: CTAs can target many audiences for the same goal. For example, an ad on the metro and an advertisement in a magazine may have vastly different target audiences, yet you may be selling the same product. A CTA allows you to personalize your ad for your intended audience.

In today's environment, many firms are upping their marketing game with inventive and profitable 'call to action QR code' campaigns. Using the benefits of QR codes in combination with well-crafted CTAs, these firms have transformed their marketing campaigns into results-driven operations.

1. L'Oreal Paris' Virtual Makeup Try-On

L'Oreal Paris' Virtual Makeup Try-On One of the world's biggest beauty brands, L'Oreal Paris, used QR code CTA to achieve marketing success with their virtual makeup try-on campaign. They created interactive QR codes that, when scanned, let shoppers virtually test various beauty products.

This incredibly engaging and immersive experience, accompanied by a compelling CTA such as "Try it on now," increased customer engagement and interaction, radically changing how people shop for cosmetics. As a result, L'Oréal Paris saw a considerable increase in conversion rates. It's a great example of a brand implementing a creative and customer-focused 'call to action QR code' strategy.

2. Victoria's Secret's 'Sexier than Skin' Campaign

Victoria's Secret used a unique 'QR code CTA' for their "Sexier than Skin" campaign. They deviated from the usual QR code structure and created QR codes that visually spoke volumes about their business. Their unique underwear served as a silhouette for the code, and the business's provocative call-to-action, "Reveal the Secret," successfully lured their target audience to scan the code and purchase.

3. Emart's Sunny Sale Marketing Strategy

Emart, South Korea's largest retailer, created a radical and highly successful call-to-action QR code marketing campaign to increase sales during the sluggish hours of 12 to 1 p.m., utilizing sunlight to expose their QR code. As the sun rose over Seoul, strategically placed sculptures shadowed the QR Code.

When scanned, this shadow QR code' directed visitors to Emart's mobile shopping app, which provided significant discounts and same-day delivery on purchased items. This unique "Sunny Sale" promotion, accompanied by the tempting CTA "Get your sunshine discount now!" significantly increased midday sales.

Conclusion

As we've explored the captivating world of call-to-action QR code marketing, we've witnessed the irrefutable power of cleverly designed, strategically positioned, and personalized QR codes in driving engagement, increasing conversions, and aligning marketing efforts with technical breakthroughs. After reading this detailed guide, you must pay attention to QR code CTAs in your marketing plan. Furthermore, remember to use iMyFone QRShow to generate your call-to-action QR code right now!