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In the digital age, QR codes have become a powerful tool for all walks of life. Do you know that QR codes can also be used on product packaging? QR codes on product packaging can provide users with more information about the product, including promotional activities, user manuals, and more. It can greatly improve the customer experience. Therefore, today, we will take a deep dive into the various ways in which QR codes can be used on products, exploring their applications, benefits, and best practices. You will also learn how to create a QR code for a product with the best QR code generator.

qr codes on product

In this article

Part 1. What Can QR Codes Be Used for on Product Packaging?

QR codes on your products can increase customer engagement with your brand. This section will discuss how you can use QR codes on your products. Let's get started!

1. Link to Your Product

The internet's reach can extend beyond digital platforms with hyperlinking. It can connect physical objects or locations using tags with URLs. One effective method for achieving this is through the utilization of QR codes.

These codes establish a connection between in-store items and online information. Thus, they enhance the shopping experience for customers. Implementing this simple technique can significantly improve how shoppers engage with your products and services. It ultimately increases their value.

2. Brand Transparency

Today's consumers value transparency and want detailed information about the products they use daily. With QR codes, you have an exceptional opportunity to provide purchasers with complete information about your products and services. It will save them from the hassle of sifting through the noise on the internet. Besides that, you can foster brand loyalty by including user instructions on the package or sharing positive customer feedback with your consumers.

3. Measure The Efficacy Of Your Campaign

With the help of a dynamic QR code integrated into your posters, flyers, or billboards, you can gather valuable data such as the total number of scans, location by nation and city, operating device, and time scanned. You will be able to compare the number of scans, both total and unique, and evaluate the effectiveness of your marketing materials from the CSV file. This invaluable information will provide insights into your campaign's most prosperous times and locations.

4. Promote Customer Reviews and Feedback

You can also link the QR code to your review platform. Let users leave feedback on your products. After all, user feedback is the most important thing for a product. In this way, you can improve the product based on user feedback. QR codes simplify the process of collecting customer opinions and suggestions.

5. Integrate Social Media

In addition to review platforms, you can also encourage consumers to share product experiences on social media. You can carry out some brand activities, user sharing on social media to get prizes, follow the brand's social media account to get coupons, etc.

integrate social media on qr code for product

Part 2. How to Create QR Code for Product

Creating QR codes for your products is a simple process that can significantly optimize various business processes. iMyFone QRShow is a product that can help you create QR codes. It can generate a variety of QR codes for your products. This QR code generator solution simplifies the process of creating, customizing, and tracking QR codes.

QRShow
iMyFone QRShow
  • Create static and dynamic QR codes FOR FREE!
  • Create various QR codes such as website, call, text, email, vcard, social media, etc.
  • Customize the QR code like adding logo and template.
  • Track QR code scans, including scan time, location, operating systems, etc.

Here's how to make QR code for products:

Step 1: First, go to QRShow's dashboard and sign up your account.

sign in qrshow dashboard

Step 2: Then click "Create QR code" and choose from various content types. They can be either URLs, plain text, SMS etc. You can choose to generate static or dynamic QR codes. Next, enter the necessary details.

choose create qr code

Step 3: You can customize your QR code with various colors and background designs. You can also skip customization and click "Generate" to proceed.

generate qr code

Step 4: Then you can download the QR code as different formats. After downloading the QR code, you can print it onto the product materials now.

Part 3. How to Track QR Code for Product

Tracking product QR codes can help you understand user behavior and improve customer satisfaction. Here is a step-by-step guide on how to effectively track QR codes for product:

Step 1. Choose a QR Code Generator with tracking features, such as iMyFone QRShow.

Step 2. Use QRShow to generate a dynamic QR code for your product. For detailed steps, you can follow Part 2.

Step 3. Integrate the QR code into your product packaging and make sure it can be easily scanned.

Step 4. To track the product QR code, open QRShow and then click "My QR code" > "Dynamic QR code" and choose the QR code you want to track.

statistic icon

Step 5. Then click the "Statistic" icon to view the track data of your QR code. You will be able to check the scan time, scan location, scan operating systems, and so on.

track qr code for product data

Part 4. Tips to Make Your QR Codes on Product Packaging Successful

You can use various techniques to make your QR code more presentable. Here are some tips to make QR codes on products successful:

1. Ensure High Visibility

Always make sure the QR code is easily visible and scannable by users. Generally speaking, the minimum size recommended for a QR code is 2 x 2 cm, but larger sizes may be required depending on the packaging.

View also: QR Code Smallest Size

2. Provide Clear Instructions

It is best to provide some attractive language for your QR code to motivate consumers to scan the QR code. For example, "Scan for more discount information."

3. Customize the QR Code

An attractive and distinctive QR code can greatly increase the scan rate of the QR code. You can customize the QR code with logos, colors, etc. to make the QR code consistent with the packaging and your brand style.

4. Test the QR Code

Before you officially distribute the QR code package, make sure it works properly. You can scan the QR code on multiple devices and with different QR code scanners. Make sure it is compatible and works properly.

track qr code for product data

5. Track Your Success

Dynamic QR codes on product packaging offer more than just the ability to update and edit them anytime. They provide valuable tracking information, including the time and location of scans and the total and unique scan count. Furthermore, dynamic QR codes can reveal the devices and operating systems used for scanning. It will give you comprehensive insights into consumer behavior.

View also: Dynamic vs Static QR Codes

6. Get Feedbacks

Consumers depend heavily on reviews to build trust and confidence in purchasing decisions. Honest reviews can instill trust in the products or services people buy.

You can optimize your review collection process with a Social Links QR code and encourage customers to leave reviews on social networking sites.

Alternatively, utilize a Google Reviews QR code to seamlessly connect your followers to a dedicated Google Reviews page, where they can effortlessly share their valuable feedback and ideas.

7. Go Mobile with Your Commerce

Printing a promo code on your packaging and a Website QR code that seamlessly connects to your e-commerce site offers customers a convenient way to access coupons. Not only that, it also allows them to continue purchasing directly from the product packaging.

Part 5. Benefits of Using QR Code on a Product

Using QR code on product packaging can give your business an edge. Here are the advantages of QR code on product packaging:

1. Encourage Consumers Interaction

Reaching out to consumers directly through product packaging was once an uncommon technique. However, with the highly adaptable technology of QR codes, this is no longer the case.

Enhance your unique packaging with interactive components or media using QR codes. An interactive product QR code can contain various types of content, including audio and video, polls, contests, and forms. These features allow you to effortlessly engage in meaningful discussions with your clients about your company or a product they recently purchased.

For instance, you can create a video for product demos, simplify account signups, or encourage clients to provide feedback through a URL encoded in your QR code.

2. Connect Your Online and Offline Sales Efforts

In today's digital age, brands must establish a solid online presence. However, paying attention to customers who prefer non-digital communication channels is equally important. You have to connect online and offline commerce seamlessly is essential. It is where QR codes on primary packaging come into play. Any additional details that may not fit on the packaging can be easily accessed through your website or social media pages by scanning the code.

Using a simple QR code­ on your product customers get easy acce­ss to details they nee­d. They're pointed dire­ctly to a specific page full of esse­ntial information. No more hunting for facts about your product!

3. Customers to Reach Your Brand Fast and Easy

QR codes have become increasingly popular for contact forms on websites. Customers can conveniently scan your contact information and instantly reach your message system or business phone by encoding your contact information in a QR code.

No need for them to jot down your email address or phone number, which could lead to mistakes and unnecessary hassle. The same convenience applies to people on the go looking for your business office or store.

Instead of navigating through Google Maps or other navigation apps and typing in their office address, they can use their phone to scan the QR code on your packaging and receive instant driving directions.

4. Real-time Business Information Update

Dynamic QR codes offer the flexibility to modify the URL of your codes even after your packaging has been printed. This feature is precious during the ongoing epidemic.

If you need to make quick changes to your company hours, update the QR code link with the updated information you want to share with your community.

Once updated, every scan of your product package will show the revised information. Thus, your customers can plan their visit to your physical store. Planning in advance will allow them to account for various scenarios such as transportation, road safety, etc.

Conclusion

There are many benefits to using QR codes on your products. QR codes provide consumers with a quick and convenient way to get valuable product information such as ingredients, instructions, and reviews. By adopting QR codes, businesses can increase consumer engagement, promote transparency, and drive growth. If you also want to create unique and trackable QR codes for your products, you can try QRShow for free!

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iMyFone QRShow
Generate various QR codes and use them on your product materials.
author
Edward Sinclair
A senior QR code technology expert who is committed to providing readers with practical QR code skills and the latest industry trends.
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Generally rated 4.9(109 participated)

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