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In the ever-evolving world of digital marketing, it's crucial for businesses to stay updated with the latest strategies and technologies. One innovative tool that has gained significant traction in recent years is the QR code flyer.

qr code flyer

By integrating QR codes into traditional marketing materials, businesses can bridge the gap between offline and online marketing, providing an interactive experience for customers. This article will delve into the concept of QR code flyers, their benefits, how to create them, and some best practices for design.

Part 1: What Is a QR Code on a Flyer?

A QR code on a flyer, or a QR code flyer, is a traditional flyer that includes a QR (Quick Response) code. QR codes are two-dimensional barcodes that can be scanned using a smartphone or QR scanner to instantly access digital content. When integrated into a flyer, they offer an interactive component, allowing the audience to engage with the brand on a deeper level.

QR codes can be programmed to direct users to websites, social media pages, videos, or any other form of online content. For example, a restaurant may use a QR code on their flyer to direct customers to their online menu or a promotional video. Thus, a QR code flyer leverages the power of digital technology to enhance traditional marketing methods.

Part 2: Benefits of Using a QR Code on a Flyer

The use of a QR code on a flyer comes with numerous benefits. First, it provides a seamless transition between physical and digital marketing. Customers can easily scan the QR code to access more information, making the marketing experience more interactive and engaging.

Second, QR code flyers allow for precise tracking and analytics. By using QR codes, businesses can track how many people scanned the code, when they scanned it, and what actions they took afterward. This data can be invaluable for optimizing future marketing strategies.

Additionally, QR codes can save space on your flyer. Instead of including lengthy URLs or text, you can simply use a QR code to direct your audience to your digital content. This allows for a cleaner, more visually appealing design.

Part 3: How Do I Make a QR Code for a Flyer?

Creating a QR code for a flyer is a simple process that can be accomplished using a QR code generator. These tools are widely available online and often offer customizable options to align the QR code with your brand image. iMyfone QRShow is a wonderful QR code generator that can help you create various QR code types for your flyer.

iMyfone QRShow
  • Create static and dynamic QR codes such as photo, video, URL, phone number, email, text, vcard, mobile app, social media, etc.
  • Users are allowed to create unlimited static QR codes and 3 dynamic QRs for free.
  • Able to track dynamic QR codes like the number of scans and scanning devices.
  • Customize the QR codes on flyer with various templates, colors, or adding your brand logo.

Here's a step-by-step guide on how to put a QR code on a flyer:

Step 1: Go to the webiste and decide what content you want to link to your QR code. You can also sign up your account to select more QR code types and customize them.

choose qr code flyer type

Step 2: Input the content of your chosen QR code type. Sign up your account to customize the QR codes and download them for further flyer use.

Part 4: Practical Use Cases: See QR Codes on Flyers in Action

QR codes on flyers are being used by businesses across various industries, demonstrating their versatility and effectiveness. Here are a few examples:

Restaurants and cafes use QR codes on flyers to direct customers to their menus or online ordering platforms.

Retail stores use QR codes to link to their e-commerce websites or specific products.

Event organizers use QR codes on promotional flyers to provide additional information about the event, the schedule, or ticket purchasing.

Real estate agents use QR codes on flyers to link to virtual tours or detailed listings.

These examples illustrate how QR codes on flyers can enhance the customer experience by providing instant access to valuable digital content.

Part 5: Best Practices: How to Design a Flyer with QR Codes?

While adding a QR code to a flyer is relatively straightforward, there are a few best practices to keep in mind to ensure maximum effectiveness.

First, make sure your QR code is large enough to be easily scanned. As a rule of thumb, the QR code should be at least 1 x 1 inch.

Second, place the QR code in a prominent location on your flyer. If your audience can't find it, they won't be able to scan it.

Third, give your audience a reason to scan the QR code. Include a brief call-to-action or explanation of what they can expect to find when they scan the code.

Lastly, keep the design of your flyer clean and clutter-free. A crowded or confusing flyer can detract from the QR code and make it less likely to be scanned.


In the era of digital marketing, a QR code flyer offers a powerful way to connect with your audience and enhance your marketing efforts. By understanding what a QR code flyer is, its benefits, how to create one, and the best practices for design, businesses can leverage this tool to maximize their outreach and engagement. So why not give it a try and see the difference it can make for your marketing strategy?

QRShow logo
Create static and dynamic QR codes for you to put them on flyer.
Edward Sinclair
An experienced blogger and editor who has spent years writing about QR things.
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